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A book about REAL inbound marketing? Who will help me?
It’s going to happen. I decided. The pressure from outside and within got too big. I am going to write a book. There. I said it. A book about Inbound Marketing. REAL Inbound Marketing. What Inbound...
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Telemarketing: let’s all scream!
A funny thing happened a few months ago: a 61 year old German woman blew a telemarketer into the hospital with a small whistle. She was fed up with being cold called, and whistled loudly right down the...
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Inbound Marketing: Sales leads, the Sun and the North wind
The Sun and the North wind decided to put their strength to a test. They saw a man walk by a lake, and the goal of their game was simple: make him take off his coat. The North wind would go first: he...
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Privacy and big data: happy with light products
A strange article on the web: Microsoft patented the technology with which the Kinect sensor of the Xbox 360 can “sense the emotion of users” and “show advertisements based on these emotions” because...
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Inbound Marketing: all whitepapers gather behind the fence please
“Hey dad, I want you to UNsubscribe us from the ‘Do not call registry'”, my daughter of twelve told me the other day. “Why? Then all these salesmen will start calling us”. “Yeah, but that’s fun, I can...
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